Lead Product Marketing Manager
Position SummaryWhat you'll do About Walmart Connect Our purpose:
We connect you more meaningfully to Walmart customersAs a part of Walmart Connect, you'll build industry-defining ad platforms that enable brands and sellers to connect meaningfully with shoppers, through high performing advertising that leverages Walmart's massive omni-channel data.
Learn more at www.
walmartconnect.
com The Role:
As the product marketing lead within the data & measurement team , you will be the leading SME for the growing portfolio of advertising products and solutions by transforming our capabilities into key product value and benefits.
You will develop market and product strategies, create product positioning and messaging, define and execute GTM strategies, and enable revenue-bearing teams , while partnering with various internal and external stakeholders throughout Walmart.
You will play a pivotal role in driving market success and adoption of your products.
The ideal candidate for this role will be a revenue-motivated leader who can establish product strategies that solve market needs and have a demonstrated track record of launching category-defining solutions.
Experience working on measurement, analytics & insights SaaS products and an understanding of the AdTech ecosystem is preferred.
This position reports into the Director of Product Marketing, Data & Measurement.
This role can be based either in our Hoboken, NJ or San Bruno , CA office.
In this role , you will:
Partner and collaborate with product management to align with our customer needs are transformed into product features and benefits and launched effectively with our sales teams Work tightly with internal stakeholders to create and implement GTM strategies and tactics including positioning, use cases, story narratives and sales enablement materials for new product releases and enhancements focused on product adoption and revenue growth Develop product positioning and messaging that articulate Walmart Connect's value proposition in various marketing and sales assets including case studies, pitch decks, and other customer collateral Identify market opportunities; build data-driven product marketing strategy, and develop a business case working closely with product teams and sales Be the advocate and voice of the customer by l everag ing primary and secondary intelligence and research to get an in-depth understanding of our customer segments and markets and sharing with internal teams Partner with product stakeholders to develop MRD s and PRDs to define product priorities and requirements Manage planning and execution various new product programs launches at various life cycles including alphas, betas and general availability stages Lead sales enablement efforts, partnering closely with marketing and training teams as part of internal awareness and education Provide thought leadership on market and competitive trends Track, support and measure against company and product level OKRs and target goals About you:
Experienced SaaS product marketing professional with 5 to 8
years B2B experience with demonstrated work in developing compelling product value propositions, positionings and GTM strategies and tactics that drive revenue impact Expertise preferred in the adtech , martech and related technology ecosystem including digital media, SaaS and agencies Solid understanding of digital measurement, campaign and audience insights & analytics advertising tools leveraged by advertisers and brands Solid understanding of data management (1 st party and 3 rd party data), identity graphs and resolution, and privacy & compliance regulations ( e.
g.
CCPA, GDRP, etc.
) leveraged by advertisers and brands Proven ability to form relationships and partner with cross functional teams for consistent alignment and execution across product management, marketing, and sales teams Embrace working in a fast paced continually evolving environment Exceptional communication skills in both writing and presentation Analytical and data-driven Structured and a strategic thinker Outcome focused and oriented with the ability to deliver high quality work, setting expectations, meeting deadlines and conquering obstacles Proficient in Microsoft Office applications (Excel, PowerPoint, Word, and Outlook) Minimum Qualifications Outlined below are the required minimum qualifications for this position.
If none are listed, there are no minimum qualifications.
Option 1:
Bachelor's Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field.
Option 2:
6 years' experience in Marketing, Business Administration, or related field.
Preferred Qualifications Outlined below are the optional preferred qualifications for this position.
If none are listed, there are no preferred qualifications.
Masters:
Business Administration Primary Location 221 RIVER ST, HOBOKEN, NJ 07030, United States of America Recommended Skills Analytical Business Administration Communication Customer Demand Planning Customer Value Proposition Data Analysis Estimated Salary: $20 to $28 per hour based on qualifications.
We connect you more meaningfully to Walmart customersAs a part of Walmart Connect, you'll build industry-defining ad platforms that enable brands and sellers to connect meaningfully with shoppers, through high performing advertising that leverages Walmart's massive omni-channel data.
Learn more at www.
walmartconnect.
com The Role:
As the product marketing lead within the data & measurement team , you will be the leading SME for the growing portfolio of advertising products and solutions by transforming our capabilities into key product value and benefits.
You will develop market and product strategies, create product positioning and messaging, define and execute GTM strategies, and enable revenue-bearing teams , while partnering with various internal and external stakeholders throughout Walmart.
You will play a pivotal role in driving market success and adoption of your products.
The ideal candidate for this role will be a revenue-motivated leader who can establish product strategies that solve market needs and have a demonstrated track record of launching category-defining solutions.
Experience working on measurement, analytics & insights SaaS products and an understanding of the AdTech ecosystem is preferred.
This position reports into the Director of Product Marketing, Data & Measurement.
This role can be based either in our Hoboken, NJ or San Bruno , CA office.
In this role , you will:
Partner and collaborate with product management to align with our customer needs are transformed into product features and benefits and launched effectively with our sales teams Work tightly with internal stakeholders to create and implement GTM strategies and tactics including positioning, use cases, story narratives and sales enablement materials for new product releases and enhancements focused on product adoption and revenue growth Develop product positioning and messaging that articulate Walmart Connect's value proposition in various marketing and sales assets including case studies, pitch decks, and other customer collateral Identify market opportunities; build data-driven product marketing strategy, and develop a business case working closely with product teams and sales Be the advocate and voice of the customer by l everag ing primary and secondary intelligence and research to get an in-depth understanding of our customer segments and markets and sharing with internal teams Partner with product stakeholders to develop MRD s and PRDs to define product priorities and requirements Manage planning and execution various new product programs launches at various life cycles including alphas, betas and general availability stages Lead sales enablement efforts, partnering closely with marketing and training teams as part of internal awareness and education Provide thought leadership on market and competitive trends Track, support and measure against company and product level OKRs and target goals About you:
Experienced SaaS product marketing professional with 5 to 8
years B2B experience with demonstrated work in developing compelling product value propositions, positionings and GTM strategies and tactics that drive revenue impact Expertise preferred in the adtech , martech and related technology ecosystem including digital media, SaaS and agencies Solid understanding of digital measurement, campaign and audience insights & analytics advertising tools leveraged by advertisers and brands Solid understanding of data management (1 st party and 3 rd party data), identity graphs and resolution, and privacy & compliance regulations ( e.
g.
CCPA, GDRP, etc.
) leveraged by advertisers and brands Proven ability to form relationships and partner with cross functional teams for consistent alignment and execution across product management, marketing, and sales teams Embrace working in a fast paced continually evolving environment Exceptional communication skills in both writing and presentation Analytical and data-driven Structured and a strategic thinker Outcome focused and oriented with the ability to deliver high quality work, setting expectations, meeting deadlines and conquering obstacles Proficient in Microsoft Office applications (Excel, PowerPoint, Word, and Outlook) Minimum Qualifications Outlined below are the required minimum qualifications for this position.
If none are listed, there are no minimum qualifications.
Option 1:
Bachelor's Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field.
Option 2:
6 years' experience in Marketing, Business Administration, or related field.
Preferred Qualifications Outlined below are the optional preferred qualifications for this position.
If none are listed, there are no preferred qualifications.
Masters:
Business Administration Primary Location 221 RIVER ST, HOBOKEN, NJ 07030, United States of America Recommended Skills Analytical Business Administration Communication Customer Demand Planning Customer Value Proposition Data Analysis Estimated Salary: $20 to $28 per hour based on qualifications.
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