DRTV Media Manager
In the time it takes you to read this, TRANZACT has already generated thousands of leads for some of the top insurance brands in the country - and we're just getting started! If you're looking to join a rapidly growing company that is reinventing the relationship between consumers and insurance (AKA:
shaking things up), you're in luck! As a member of the Direct Response TV (DRTV) Marketing Team at TRANZACT, you will be accountable for managing overall budgets, analyzing daily media metrics, and driving adjustments as needed to support business objectives. This position will supervise the functionality of DRTV media management and is responsible for reporting on a wide scope of KPI evaluations which include creative and station performance, media portfolio and expansion tactics, and call center handling and closing metrics. We seek an experienced DRTV manager or director who has a clear understanding of the drivers for success in performance-based advertising and the desire to increase revenue and overall efficiencies for the business. What we do & how we do it In a nutshell:
We create better lives for tomorrow by making insurance easy today. How we pull it off:
We work with some of America's largest insurance brands to attract, educate, and connect with consumers through thoughtful and effective marketing. As an industry leader in the insurance space, we are consistently awarded Partner of the Year from top brands like Aflac and Humana, and our work has been featured in:
o The Wall Street Journal o Forbes o Vox o Fortune o CNBC o And more A day in the life During your day-to-day, you'll be an integral part of the DRTV Team with a large focus on:
Liaise with external media partners and internal key stakeholders to ensure business points of view align with media strategies Ensure excellence in media and creative analytics by developing reports pertaining to KPIs Analyze media alternatives and recommend how to best allocate the budget Be proactive in delivering performance observations and recommendations Leverage internal data resources to develop consistency and accuracy in media projections Research and synthesize competitor data to keep current with industry trends and media landscape Assist with training and supervision of other media team members Work closely with Business Operations to support the essential mechanics of media management Approve media schedules and invoices related to monthly budgets and dub house costs Expanded responsibilities will be considered depending on candidates demonstrated qualification Bring Omni- Channel functionality to open the marketing funnel for growth The People As a DRTV Media Manager you will be based in our Fort Lee/Raleigh/Miami or WFH office and report to the Senior Director for TV Media. When you join the TRANZACT team, you'll be joining a passionate group of people who strive for excellence, deliver on their commitments, and love to win. Our culture is built on a simple concept:
Be Real. That means saying what you mean and doing what you say. It means being yourself, being open to feedback, and having the courage to make tough decisions. You'll Fit In Here If:
You're a naturally curious problem solver who is excited by new challenges You aren't afraid to take initiative and own it You value inclusivity and belonging You care deeply about your work and have a make it happen attitude You're a powerful communicator who loves sharing ideas You believe in keeping it real and having fun at work What you'll need to land the gig 5-7 years
experience with marketing campaigns, ideally working with Direct Response Television, Radio and/or Direct Mail. Excellent project management and organizational skills. Strong attention-to-detail (executing programs and delivering results) Self-starter who can develop a vision and bring a new strategy to-life with clear action plans and outcomes. Effective collaborator with a strong ability to influence, engage and motivate direct and indirect reports and peers. Works well with clients and external constituencies in a highly professional manner. Manage multiple commitments, prioritize effectively, and identify highest leverage areas. Ability to work under tight timeframes. Strong analytical skills with a proven ability to leverage data and consumer research to shape strategies and drive outcomes. Experience in successfully supervising, mentoring, and coaching others. To be curious, proactive and self-motivated. Enjoy a fast-paced environment and willing to work hard and have fun! Icing on the cake (but not required):
Advanced level of experience in Microsoft Excel (creating formulas, pivot tables) Telemarketing knowledge a plus The perks Robust health & wellbeing package Medical insurance with a choice of plan and carriers Prescription drug coverage Dental and vision coverage HSA and FSA options Emotional wellbeing program Wellbeing dollars Health advocacy program Medical review services Company-paid disability policies Free membership to an on-site gym Work-life benefits Generous paid time off
paid holidays Additional paid time off for bereavement, family and medical leave, jury duty, and military leave Parental and adoption leave Virtual guided meditations Virtual chair yoga sessions Financial & retirement benefits 401(k) savings plan
match Generous annual bonus and base salary assessment Company-paid life insurance Commuter account benefit Adoption assistance program Learning and development opportunities Conference and training reimbursement Employee development programs Regular Lunch & Learns on a wide range of topics Yearly team building events Community service projects Employee appreciation All-you-can-eat snacks and a fully stocked fridge. Cerise Lim n La Croix, anyone? Frequent office events, happy hours and outings (Virtual for the time-being) Office contests
fun prizes! Someone recently won a 5-day trip to any U.S. vacation resort of their choosing An annual holiday party that you'll still be talking about a year later (seriously) Frequent company lunches catered by local restaurants Super cool swag (that you'll actually want to wear)
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & Management, Media Production & BroadcastingEstimated Salary: $20 to $28 per hour based on qualifications.
shaking things up), you're in luck! As a member of the Direct Response TV (DRTV) Marketing Team at TRANZACT, you will be accountable for managing overall budgets, analyzing daily media metrics, and driving adjustments as needed to support business objectives. This position will supervise the functionality of DRTV media management and is responsible for reporting on a wide scope of KPI evaluations which include creative and station performance, media portfolio and expansion tactics, and call center handling and closing metrics. We seek an experienced DRTV manager or director who has a clear understanding of the drivers for success in performance-based advertising and the desire to increase revenue and overall efficiencies for the business. What we do & how we do it In a nutshell:
We create better lives for tomorrow by making insurance easy today. How we pull it off:
We work with some of America's largest insurance brands to attract, educate, and connect with consumers through thoughtful and effective marketing. As an industry leader in the insurance space, we are consistently awarded Partner of the Year from top brands like Aflac and Humana, and our work has been featured in:
o The Wall Street Journal o Forbes o Vox o Fortune o CNBC o And more A day in the life During your day-to-day, you'll be an integral part of the DRTV Team with a large focus on:
Liaise with external media partners and internal key stakeholders to ensure business points of view align with media strategies Ensure excellence in media and creative analytics by developing reports pertaining to KPIs Analyze media alternatives and recommend how to best allocate the budget Be proactive in delivering performance observations and recommendations Leverage internal data resources to develop consistency and accuracy in media projections Research and synthesize competitor data to keep current with industry trends and media landscape Assist with training and supervision of other media team members Work closely with Business Operations to support the essential mechanics of media management Approve media schedules and invoices related to monthly budgets and dub house costs Expanded responsibilities will be considered depending on candidates demonstrated qualification Bring Omni- Channel functionality to open the marketing funnel for growth The People As a DRTV Media Manager you will be based in our Fort Lee/Raleigh/Miami or WFH office and report to the Senior Director for TV Media. When you join the TRANZACT team, you'll be joining a passionate group of people who strive for excellence, deliver on their commitments, and love to win. Our culture is built on a simple concept:
Be Real. That means saying what you mean and doing what you say. It means being yourself, being open to feedback, and having the courage to make tough decisions. You'll Fit In Here If:
You're a naturally curious problem solver who is excited by new challenges You aren't afraid to take initiative and own it You value inclusivity and belonging You care deeply about your work and have a make it happen attitude You're a powerful communicator who loves sharing ideas You believe in keeping it real and having fun at work What you'll need to land the gig 5-7 years
experience with marketing campaigns, ideally working with Direct Response Television, Radio and/or Direct Mail. Excellent project management and organizational skills. Strong attention-to-detail (executing programs and delivering results) Self-starter who can develop a vision and bring a new strategy to-life with clear action plans and outcomes. Effective collaborator with a strong ability to influence, engage and motivate direct and indirect reports and peers. Works well with clients and external constituencies in a highly professional manner. Manage multiple commitments, prioritize effectively, and identify highest leverage areas. Ability to work under tight timeframes. Strong analytical skills with a proven ability to leverage data and consumer research to shape strategies and drive outcomes. Experience in successfully supervising, mentoring, and coaching others. To be curious, proactive and self-motivated. Enjoy a fast-paced environment and willing to work hard and have fun! Icing on the cake (but not required):
Advanced level of experience in Microsoft Excel (creating formulas, pivot tables) Telemarketing knowledge a plus The perks Robust health & wellbeing package Medical insurance with a choice of plan and carriers Prescription drug coverage Dental and vision coverage HSA and FSA options Emotional wellbeing program Wellbeing dollars Health advocacy program Medical review services Company-paid disability policies Free membership to an on-site gym Work-life benefits Generous paid time off
paid holidays Additional paid time off for bereavement, family and medical leave, jury duty, and military leave Parental and adoption leave Virtual guided meditations Virtual chair yoga sessions Financial & retirement benefits 401(k) savings plan
match Generous annual bonus and base salary assessment Company-paid life insurance Commuter account benefit Adoption assistance program Learning and development opportunities Conference and training reimbursement Employee development programs Regular Lunch & Learns on a wide range of topics Yearly team building events Community service projects Employee appreciation All-you-can-eat snacks and a fully stocked fridge. Cerise Lim n La Croix, anyone? Frequent office events, happy hours and outings (Virtual for the time-being) Office contests
fun prizes! Someone recently won a 5-day trip to any U.S. vacation resort of their choosing An annual holiday party that you'll still be talking about a year later (seriously) Frequent company lunches catered by local restaurants Super cool swag (that you'll actually want to wear)
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & Management, Media Production & BroadcastingEstimated Salary: $20 to $28 per hour based on qualifications.
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